Holly Days kicks off on Small Business Saturday, November 30, 2024, and continues throughout December, offering a festive celebration of holiday cheer in Downtown Elgin.

The month-long event features window art created by local artists, displaying vibrant, family-friendly holiday imagery, alongside special events such as the Holiday Cheers Beverage Crawl on opening day, the Holiday Tree Lighting, Santa sightings, live entertainment, Holiday markets, and more. Designed to align with Small Business Saturday, Holly Days encourages visitors to shop and dine locally throughout the season, supporting Elgin’s small businesses.

Spend the Holidays in Downtown Elgin, where there’s something for everyone.